Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)
Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face
All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points between brands and customers, it’s important for businesses to leverage this data to provide a true omnichannel approach. A report from the CMO Council examines the struggle for omnichannel integration.
Social media has fostered a sense of urgency for its users and for marketers, resulting in the desire for real-time experiences. According to the CMO Council report, only 7 percent of companies are able to deliver real-time, in both the digital and physical worlds.
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